Transforming Sales and Marketing Operations

Newbook, an innovative software provider for hotels, holiday parks, and hospitality properties, was experiencing remarkable growth in the Australian market. Despite this success, disconnected systems and manual processes were holding back their sales and marketing teams from reaching their full potential. The growing team needed a solution that could match their expansion while maintaining their high standards of service delivery.

Creating a Connected Sales Ecosystem

Comet CX architected and implemented a comprehensive Salesforce solution that revolutionised Newbook's sales operations. Through sophisticated integrations between Salesforce CRM, DocuSign, and Newbook's instance management system, the solution transforms their entire sales cycle. Customer data now flows seamlessly from lead capture through to contract generation and new instance provisioning, eliminating manual handoffs and dramatically accelerating time to value. The custom-built integration architecture creates an uninterrupted digital thread connecting every stage of the customer journey, enabling Newbook's sales team to deliver more responsive service while handling increasing transaction volumes.

Marketing Automation That Drives Results

Through the implementation of Marketing Cloud Account Engagement (formerly Pardot), Comet CX transformed Newbook's marketing capabilities. The solution delivers powerful automation tools, lead scoring, and campaign management features that are tightly connected with the sales processes, enabling Marketing to generate and nurture qualified leads more effectively.

Building for Acquisition Success

The robust digital transformation of Newbook's sales and marketing operations delivered by Comet CX played a crucial role in their continued growth, contributing to their successful acquisition by Storable, a leading US SaaS provider. The implementation's enduring value is demonstrated through a two-year ongoing support relationship that continues post-acquisition, showcasing the scalability and enterprise-grade quality of the solution.

Quote

“Nathan and his team’s expertise reassured us and gave us the confidence to move ahead with Salesforce over cheaper options”

- Shaun Cornelius, CEO, Newbook