Rogue Beauty engaged Comet CX to carry out an extensive digital transformation for their B2B and B2C platforms on Shopify Plus, aimed at enhancing their online presence and customer experience. With Comet’s help, the team at Rogue have taken their web assets to new heights of beauty, customer experience

Wholesale and D2C, all in one place

Comet CX took on the challenge of completely revamping Rogue Beauty’s online presence, working closely with the business to devise a cohesive strategy to transition the business from traditional distributor into the digital and online realm. Comet CX planned a customer experience strategy to seamlessly connect the B2B and B2C platforms, but also undertook substantial custom development specifically for the B2B segment, powering discounts and loyalty programs.

Transforming the B2B experience

The development of the B2B website on Shopify Plus entailed creating a bespoke integration with Rogue Beauty's ERP NetSuite, along with a customised app designed to accommodate a complex rewards program tailored for the company's pro customers. A year after launch, Rogue Beauty reported a 120% increase in adoption of the B2B website, significantly reducing staffing costs and other overheads.