Fair Go Finance, a leading personal loan provider, partnered with Comet CX to implement Salesforce Marketing Cloud, aiming for heightened ROI, improved customer satisfaction, and streamlined marketing processes. This project focused on optimising data management, personalisation, and campaign automation to elevate Fair Go Finance’s marketing strategy and enable effective scaling across their product and service portfolio.

Implementing Salesforce Marketing Cloud for Data-Driven Success

Comet CX integrated Salesforce Marketing Cloud and Personalisation (formerly Interaction Studio) with Fair Go Finance’s external loan system. This integration allowed for advanced data optimisation, campaign refinement, and comprehensive analytics, ensuring a customer-centric approach to marketing.

Although still in development, early indicators show spectacular improvements in customer engagement and a notable increase in loan applications. The enhanced personalisation and automation capabilities of Marketing Cloud have already started to deliver impressive results, positioning Fair Go Finance for significant growth.

Fair Go Finance’s project includes one of the first Marketing Cloud Hyperforce implementations in Australia. This innovative approach demonstrates their commitment to leveraging cutting-edge technology to transform their marketing and customer engagement strategies. With the expertise of Comet CX, Fair Go Finance is set to revolutionise its marketing processes, drive higher engagement, and achieve substantial growth in loan applications.

“Working with Comet CX as our implementation partner for Salesforce Marketing Cloud and personalisation was a fantastic experience. From the very beginning, their team felt like an extension of our own. They provided exceptional support throughout the entire process and were quick to offer solutions to any challenges we encountered along the way. Thanks to their expertise and guidance, we are now leveraging Marketing Cloud and Personalisation to enhance our marketing and deliver a more personalised journey for our customers. We couldn’t have asked for a better partner to work with.”

Fair Go Finance

Newcastle Airport, a vital transportation hub in Williamstown, partnered with Comet CX to revolutionise their customer engagement and operational efficiency. By integrating Salesforce with their website and parking systems, and setting up comprehensive case management, Newcastle Airport has significantly improved both customer experience and internal operations.

Salesforce CRM and Marketing Cloud: A Seamless Integration

Comet CX deployed Salesforce Sales Cloud and Service Cloud to provide Newcastle Airport with a unified view of their customers and sales opportunities. This integration has empowered the sales team with deeper insights into potential sales within the airport and the nearby Astra Aerolab precinct.

Enhancing Customer Communication and Engagement

Through Salesforce Marketing Cloud, Comet CX has helped Newcastle Airport create personalised and engaging customer journeys. The introduction of decision splits in parking journeys ensures accurate and timely email communications, while Einstein modules and Path Optimiser enhance engagement by determining optimal send times and recipient targeting.

Elevating Customer Experience Through Digital Transformation

With the integration of Salesforce and the new parking system, Newcastle Airport has seen a significant increase in onsite parking pre-bookings, boosting revenue. Email subscription rates and engagement have been substantially improved, and the addition of SMS as a communication channel has further enhanced customer engagement. The new case management system has resulted in faster case resolution times and a higher customer satisfaction, while providing significantly greater insight into community and subscriber behaviour and interests. With Comet CX’s expertise, Newcastle Airport has not only streamlined its operations but also created a more personalised and engaging experience for its customers.

Newcastle Airport

Rogue Beauty engaged Comet CX to carry out an extensive digital transformation for their B2B and B2C platforms on Shopify Plus, aimed at enhancing their online presence and customer experience. With Comet’s help, the team at Rogue have taken their web assets to new heights of beauty, customer experience

Comet CX took on the challenge of completely revamping Rogue Beauty’s online presence, working closely with the business to devise a cohesive strategy to transition the business from traditional distributor into the digital and online realm. Comet CX planned a customer experience strategy to seamlessly connect the B2B and B2C platforms, but also undertook substantial custom development specifically for the B2B segment, powering discounts and loyalty programs.


The development of the B2B website on Shopify Plus entailed creating a bespoke integration with Rogue Beauty's ERP NetSuite, along with a customised app designed to accommodate a complex rewards program tailored for the company's pro customers. A year after launch, Rogue Beauty reported a

in adoption of the B2B website, significantly reducing staffing costs and other overheads.

Rogue Beauty

Hyper Karting is a leading entertainment business, operating Sydney's premier location for go-karting, VR, and arcade amusement. Partnering with Comet in 2022, the company has undergone an impressive digital transformation encompassing marketing, ecommerce, sales, and operations.

Supercharged communications with Salesforce Marketing Cloud

Salesforce Marketing Cloud is the best-in-class communications platform for sophisticated comms and marketing programs. Comet and Hyper Karting successfully deployed SFMC, tightly integrating it with other business systems and providing marketers with customer-rich data and unbridled capability.

The Hyper Karting business uses an innovative approach to the Shopify platform to manage sessions and venue bookings. With Comet's help, the team at Hyper Karting have levelled up their Shopify stack with a refreshed website boasting a fast and beautiful booking UX that flows seamlessly into their custom venue management suite. Marketing Cloud Personalisation on the site delivers a unique experience for every customer.

Venue management through custom business applications 

Operating the venue has never been easier at Hyper Karting, thanks to custom-built applications integrating bookings, marketing, race results and customer data. Venue staff check in customers, gather racing consent, and deliver the world-class experience Hyper Karting is becoming known for all using a suite of tools custom-developed by Comet CX. 

Hyper Karting's Managing Director, Andrew Richardson, said of the engagement with Comet:

 "The Comet team have been nothing short of incredible in their steadfast commitment to creating the kind of experience our customers want to tell their friends about, and that keeps them coming back. Our engagement with Comet runs deep and touches all parts of our digital ecosystem. Their expertise and continued support are integral parts of our operations."

Case Studies

Fair Go Finance

Newcastle Airport

Rogue Beauty

Hyper Karting

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