Rogue Beauty engaged Comet CX to carry out an extensive digital transformation for their B2B and B2C platforms on Shopify Plus, aimed at enhancing their online presence and customer experience. With Comet’s help, the team at Rogue have taken their web assets to new heights of beauty, customer experience

Comet CX took on the challenge of completely revamping Rogue Beauty’s online presence, working closely with the business to devise a cohesive strategy to transition the business from traditional distributor into the digital and online realm. Comet CX planned a customer experience strategy to seamlessly connect the B2B and B2C platforms, but also undertook substantial custom development specifically for the B2B segment, powering discounts and loyalty programs.


The development of the B2B website on Shopify Plus entailed creating a bespoke integration with Rogue Beauty's ERP NetSuite, along with a customised app designed to accommodate a complex rewards program tailored for the company's pro customers. A year after launch, Rogue Beauty reported a

in adoption of the B2B website, significantly reducing staffing costs and other overheads.

Rogue Beauty

Hyper Karting is a leading entertainment business, operating Sydney's premier location for go-karting, VR, and arcade amusement. Partnering with Comet in 2022, the company has undergone an impressive digital transformation encompassing marketing, ecommerce, sales, and operations.

Supercharged communications with Salesforce Marketing Cloud

Salesforce Marketing Cloud is the best-in-class communications platform for sophisticated comms and marketing programs. Comet and Hyper Karting successfully deployed SFMC, tightly integrating it with other business systems and providing marketers with customer-rich data and unbridled capability.

The Hyper Karting business uses an innovative approach to the Shopify platform to manage sessions and venue bookings. With Comet's help, the team at Hyper Karting have levelled up their Shopify stack with a refreshed website boasting a fast and beautiful booking UX that flows seamlessly into their custom venue management suite. Marketing Cloud Personalisation on the site delivers a unique experience for every customer.

Venue management through custom business applications 

Operating the venue has never been easier at Hyper Karting, thanks to custom-built applications integrating bookings, marketing, race results and customer data. Venue staff check in customers, gather racing consent, and deliver the world-class experience Hyper Karting is becoming known for all using a suite of tools custom-developed by Comet CX. 

Hyper Karting's Managing Director, Andrew Richardson, said of the engagement with Comet:

 "The Comet team have been nothing short of incredible in their steadfast commitment to creating the kind of experience our customers want to tell their friends about, and that keeps them coming back. Our engagement with Comet runs deep and touches all parts of our digital ecosystem. Their expertise and continued support are integral parts of our operations."

Case Studies

Rogue Beauty

Hyper Karting

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