Fair Go Finance, a leading personal loan provider, partnered with Comet CX to implement Salesforce Marketing Cloud, aiming for heightened ROI, improved customer satisfaction, and streamlined marketing processes. This project focused on optimising data management, personalisation, and campaign automation to elevate Fair Go Finance’s marketing strategy and enable effective scaling across their product and service portfolio.

Implementing Salesforce Marketing Cloud for Data-Driven Success

Comet CX integrated Salesforce Marketing Cloud and Personalisation (formerly Interaction Studio) with Fair Go Finance’s external loan system. This integration allowed for advanced data optimisation, campaign refinement, and comprehensive analytics, ensuring a customer-centric approach to marketing.

Driving Engagement and Loan Applications

Although still in development, early indicators show spectacular improvements in customer engagement and a notable increase in loan applications. The enhanced personalisation and automation capabilities of Marketing Cloud have already started to deliver impressive results, positioning Fair Go Finance for significant growth.

Pioneering Hyperforce Implementation

Fair Go Finance’s project includes one of the first Marketing Cloud Hyperforce implementations in Australia. This innovative approach demonstrates their commitment to leveraging cutting-edge technology to transform their marketing and customer engagement strategies. With the expertise of Comet CX, Fair Go Finance is set to revolutionise its marketing processes, drive higher engagement, and achieve substantial growth in loan applications.

“Working with Comet CX as our implementation partner for Salesforce Marketing Cloud and personalisation was a fantastic experience. From the very beginning, their team felt like an extension of our own. They provided exceptional support throughout the entire process and were quick to offer solutions to any challenges we encountered along the way. Thanks to their expertise and guidance, we are now leveraging Marketing Cloud and Personalisation to enhance our marketing and deliver a more personalised journey for our customers. We couldn’t have asked for a better partner to work with.”

• Trish Adamson, Head of Marketing